About Us
It all started with a community of marketers.
We launched Clwb Marketing in 2024 as a free networking community for marketing professionals across Wales. It was created to support and connect local marketers through events, webinars and a gated WhatsApp group.
What started as a small idea quickly grew into something much bigger. Today, Clwb Marketing has over 200 members and has hosted 24 in-person and online events, with a combined attendance of more than 2,500 people.
But more importantly, it became a space where marketers spoke honestly about what wasn’t working.
What We Kept Hearing
As experienced marketers, we recognised the same frustrations coming up again and again.
Many businesses hire a marketer because it feels like the natural next step as they grow, but without a clear understanding of what that role should deliver, how marketing supports the wider business, or what success should look like.
The result is familiar. A role is filled, a budget is spent, but impact is limited, all because the business was never clear on what it was trying to achieve in the first place.
At the same time, marketing suffers from a perception problem.
Marketing is one of the few functions where almost everyone believes they understand it. Opinions often outweigh expertise, decisions are constantly second-guessed, and marketers are required to justify every recommendation.
Over time, this creates environments where progress stalls and confidence erodes, not because marketers lack ability, but because they aren’t given the trust or structure to succeed.
What Marketers Told Us
Through conversations with more than 150 marketers, over 90% told us they feel undervalued, misunderstood, lost and isolated.
Instead of being recognised as specialists, they are often:
pulled into administrative or reactive tasks
asked to “make things look nice”
stretched across strategy, content, design, copy and reporting
responsible for multiple roles under the label of one
This isn’t because marketers aren’t capable. It’s because the marketing model inside many businesses isn’t set up for success.
Why We Built Marketing Collab
In 2025, we launched Marketing Collab to fix the problem from both sides.
Marketing Collab exists to help businesses grow through strategic support and guidance and to give marketers the conditions they need to do meaningful work that delivers results.
We don’t believe in:
hiring marketing without a plan
outsourcing without direction
or expecting one person to do the work of five
Instead, we help businesses understand:
What they need to do to grow
When they need it
How it supports wider business goals
and what success realistically looks like
Everything we build is designed to be clear, affordable and fit for purpose, not overcomplicated, over-priced or misaligned.
Who Are We?
Lauren Hill, Founder & CEO
Lauren, a chartered marketer, has spent over 10 years working across both marketing and sales, which means she’s seen firsthand how frustrating it can be when the two don’t align.
She often describes herself as a bit of a hybrid, having worked on both sides of the business; she understands the pressures each team faces and why everything works better (and faster) when they work together.
Lauren is a creative at heart, but every creative decision is driven by strategy.
Annie Finlayson, Non-Executive Director
Marketing Collab is supported by Annie Finlayson, who joined shortly after inception as Non-Executive Director.
Annie is an Angel Investor, consultant, chair, board adviser and non-executive director to numerous successful businesses. She is also a Chartered Marketer and Fellow of the Chartered Institute of Marketing, with extensive experience across business development and marketing leadership.
Her role ensures that Marketing Collab is built on strong governance, long-term thinking, and commercial discipline.
Cath Morgan, Business Services Partner
Cath is an experienced B2B marketing leader who helps service-sector organisations grow through smart strategy, compelling storytelling and high-performing multichannel campaigns. She specialises in building brand presence, driving demand and turning complex customer needs into clear, commercially focused programmes that deliver measurable impact.
She has led international marketing strategies and integrated campaigns across digital, social, PR, SEO, PPC and events, consistently generating high-quality pipeline. Insight-led and collaborative, Cath combines strategic thinking with hands-on delivery to help organisations scale, differentiate and grow.
Our goal is to change how marketing is perceived so it is taken seriously and recognised for the real value it brings.
Clwb Marketing keeps us close to the realities marketers face.
Marketing Collab is how we’re changing the system around them.