You sell beautiful things. Now let's make sure the right people find them
Marketing support for independent creative businesses
Your brand lives in every word you write, every image you share, every video you post and every story you tell
Before tactics, we get clear on who you are, who you're for, and what makes you different. That's your brand strategy and for creative businesses, it's the foundation of everything.
We help you find your personality, your voice, and the words that make people stop and pay attention. Then we make sure everything you put out actually reflects it.
From there, content becomes the engine. Not arbitrary posts, but a clear, creative approach to telling your story in a way that grows your audience and your business.
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Brand strategy and positioning: As a maker or independent, your story is your biggest selling point. We help you get clear on who you are, what you do, why you started your business, who you're making for, and what makes your work worth choosing over anyone else's. This is the foundation your whole brand is built on.
Brand personality and voice: Your customers can tell when something feels authentic. We help you define the tone, language, and character that makes your brand feel unmistakably you. Whether that's warm and earthy, bold and playful, or quietly luxurious.
USPs and strapline: The words that stop someone mid-scroll. We work with you to articulate what makes your work different and distil it into a strapline that's clear and memorable.
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Content strategy and planning: No more posting and hoping for the best. We build a content plan that fits your business and truly reflects your brand. You will always know what to create and why.
Content creation support: Your monthly 1:1 is a working session. From content creation, creating captions, campaign ideas, product launch copy, story frameworks, or whatever you need to show up consistently and confidently.
Storytelling: The most powerful thing an independent brand has is its story - the maker behind the work, the process, the who, the why. We help you find and tell that story in a way that builds connection, trust, loyalty, advocacy and sales.
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Social media strategy: Instagram, Pinterest, TikTok, Facebook, the options are overwhelming. We help you become clear and identify which platforms make sense for your audience, your products, budget and your capacity. Then we build a focused strategy around those.
Channel clarity: Stop spreading yourself thin. We help you show up consistently on fewer channels rather than sporadically on all of them, so your energy goes where it will have the most impact for your business.
Content frameworks and templates: Monthly plug-and-play templates that give you a starting point. Designed for creative businesses, not corporates, just practical tools that help you post with purpose.
Email and community building: We help you build an audience you actually own, through email and community, so your relationship with your customers doesn't depend on an algorithm.
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Access to our events: As part of the programme you get priority access to our workshops, webinars, and in-person gatherings, all designed to strengthen your marketing knowledge and keep you inspired.
Clwb Marketing community: You're not doing this alone. Through our Clwb Marketing network you'll connect with other founders and creatives across Wales, sharing ideas, asking questions, and finding your people.
Quarterly catch-ups: Every quarter we go deep on a topic that matters, from brand building to campaign planning, content creation to selling at markets. Practical, relevant, and always led by people with real experience.
Content creation is the biggest thing holding creative businesses back. We fix that
How it works
Simple, structured, and built around your stage of growth.
Start with your foundation
Brand positioning, personality, USPs, and audience clarity built together in your first quarter. Everything else grows from here.
Monthly 1:1. Use it your way
1.5 hours each month with your marketing lead for content creation, strategy, brand work, campaign planning, or whatever you need most right now.
Group sessions and community
Monthly strategy workshops, bi-monthly founder networking, quarterly deep-dives, and a WhatsApp community of people at exactly the same stage as you.
Monthly templates and content tools
Practical, plug-and-play resources are released every month, so you always have the right tools and never have to start from scratch.
Expert creative network
Access to trusted designers, copywriters, and photographers with an exclusive 10% discount when you need extra support.
Fees designed to grow with your business, not ahead of it.
Year one
£200/mo
A consistent, affordable rate throughout your first year. Just £2,400 in total, your entire marketing foundation.
Year two and three
£300/mo
Deeper strategy and fuller support as you grow. £3,600 in Year 2, rising to £4,800 in Year 3.
Less than a single freelance day rate. A long-term creative partner in your growth.