You've put everything into building it
Let's make sure the right people find it
Marketing support built specifically for tech startups and founder-led businesses.
We understand the world you're operating in and how your technology is only part of the story. The way you tell it is the other part.
Tech founders pour every bit of time, energy and resource into the build. It takes real dedication and sacrifice to take an idea and turn it into a product that actually works. What we often see is brilliant technology that isn't reaching the people it was built for. Why? Because marketing hasn't been given the same thought and care as the product itself.
Without a clear brand position, defined core messaging and a thorough understanding of your market and customers, you're just making noise, not impact. In a crowded, competitive industry like tech, noise doesn't cut through.
We're here to change that.
Most tech businesses don't have a product problem.
They have a positioning problem.
Before you think about content, channels or campaigns, there are fundamental questions worth considering.
Who are you, really?
What makes you different from every other tech business promising to solve the same problem?
Who is your ideal customer, and what does it take to earn their trust?
Where do you sit in the market, and who are you up against?
These aren't abstract questions. They shape everything: your messaging, your sales conversations, your fundraising narrative and the way you describe what you do. When the answers are clear and considered, everything downstream becomes sharper. When they're not, even the best-executed marketing tends to fall flat.
This is the work most businesses skip, rush or put off until later. We think it's the work worth doing first.
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Brand strategy and positioning: Your story is your biggest selling point. We help you get clear on who you are, what problem you actually solve, who you're solving it for and what makes your approach worth choosing over anyone else's. This is the commercial foundation your whole brand is built on.
Brand personality and voice: Your customers and investors can tell when something feels considered. We help you define the tone, language and character that make your brand feel credible, distinctive and unmistakably yours - whether that's authoritative and precise, or accessible and challenger-led.
USPs and strapline: The lines that stop someone mid-read. We work with you to articulate what makes you distinctively valuable and distil it into messaging that's clear and consistent across everything you do.
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Content strategy and planning: No more posting and hoping for the best. We build a content plan that fits your business and truly reflects your brand. You will always know what to create and why.
Content creation support: Your monthly 1:1 is a working session. From content creation, creating captions, campaign ideas, product launch copy, story frameworks or whatever you need to show up consistently and confidently.
Storytelling: The most powerful thing a brand has is its story - the people behind the work, the process, the who, the why. We help you find and tell that story in a way that builds connection, trust, loyalty, advocacy and sales.
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Social media strategy: Instagram, LinkedIn, TikTok, Facebook - the options are overwhelming. We help you become clear and identify which platforms make sense for your audience, your products, your budget and your capacity. Then we build a focused strategy around those.
Channel clarity: Stop spreading yourself thin. We help you show up consistently on fewer channels rather than sporadically on all of them, so your energy goes where it will have the most impact for your business.
Content frameworks and templates: Monthly plug-and-play templates that give you a starting point. Practical tools that help you post with purpose.
Email and community building: We help you build an audience you actually own, through email and community, so your relationship with your customers doesn't depend on an algorithm.
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Access to our events: As part of the programme you get priority access to our workshops, webinars and in-person gatherings, all designed to strengthen your marketing knowledge and keep you inspired.
Clwb Marketing community: You're not doing this alone. Through our network, you'll connect with other founders across Wales, sharing ideas, asking questions and finding your people.
Quarterly catch-ups: Every quarter, we go deep on a topic that matters, from brand building to campaign planning. Practical, relevant and always led by people with real experience.
Whatever your niche, our goal is the same: help you build a brand that's as strong as your product
How it works
Structured and built around your stage of growth.
Start with your foundation
Brand positioning, personality, USPs and audience clarity are built together in your first quarter. Everything else grows from here.
Monthly 1:1. Use it your way
1.5 hours each month with your marketing lead for content creation, strategy, brand work, campaign planning or whatever you need most right now.
Group sessions and community
Monthly strategy workshops, bi-monthly founder networking, quarterly deep-dives and a WhatsApp community of people at exactly the same stage as you.
Monthly templates and content tools
Practical, plug-and-play resources are released every month, so you always have the right tools and never have to start from scratch. You'll also get access to your own project management board, so everything stays in one place and nothing gets lost.
Expert creative network
Access to trusted designers, copywriters and photographers with an exclusive 10% discount when you need extra support.
Fees designed to grow with your business, not ahead of it
Year one
£200/mo
A consistent, affordable rate throughout your first year. Just £2,400 in total for your entire marketing foundation.
Year two and three
£300/mo
Deeper strategy and fuller support as you grow. £3,600 in Year 2, rising to £4,800 in Year 3.
Less than a single freelance day rate. A long-term creative partner in your growth.